This is the buzz word since last year. However, still there are major portion of organizations could not realize the use of facebook. In practically, some companies are really successful and some are failed. Therefore some people are reluctant to invest on social media strategies.
Before making a decision no investing on facebook marketing or any other social media marketing strategies, it is worth to analysis, how these social media channels make a sense for your business. What type of customers you have and how they behave on social networking sites, what are the goals that your company expecting to gain through social media channels etc. It will be a good foundation for your marketing effort on social media channels and have a good direction.
When you do facebook marketing, there are several options available for you. Facebook pages, advertising, groups, and profiles. Demographic of facebook is highly important. You may not needed to target entire 550 million facebook users at once. It is great pleasure, that data mining of facebook team done a great job on demographic classification for their user base. Geographic location, gender, education, age, interest, hobbies and many more criteria can be selected while you doing advertising.
Customer interaction with your content is the main area that can be achieved through pages, groups and profiles. Wall, news fees, link sharing, notes, feeds are tools available on facebook for content sharing and increase engagement. This is not only for your existing customers, new customers can be attract through these tools. Many specialists says that facebook is a part of multi step sales cycle. Social Media sites will be new way of adding new customers to your business while reinforcing your brand to existing customers.
Participation on facebook and other social media channels are must and should implement carefully. Daily posting is great, if you have something valuable to share.
If not, few time a week also acceptable. Facebook insight shows you that how your fans have engaged on your page. If useful and sharable content on the page, you can see significant difference through insight how it was affected. Some research findings revealed that consumers are expecting to share content on facebook and twitter and commenting on blog reading.
No of fans for the page, fans comments, sharing, likes are on page conversions on facebook and signing up to your web site, use coupon or direct inquiries or referral buying through your site would be indirect conversion for your facebook marketing effort. As I mention above, before your start the campaign, your goals should be set up and once the campaign run, periodically results should be measured. Insight and your own tracking system will help on this end.